BMW’s 1 Series and 2 Series will spawn i1 and i2 EV models. The two new EVs are already in development in Munich. BMW plans to sell the more electric 1 and 2 Series models alongside the gas-powered models, according to sources close to the matter.
BMW is expanding into new segments and looking to attract younger buyers. According to AutoCar, the BMW 1 Series EV will be available as an electric hatchback or sedan. Meanwhile, the i2 will be the i3’s “spiritual successor,” according to insiders.
Head of product and brand management, Bernd Koerber, told AutoCar that BMW wants to “connect with the younger generation” and expand in all markets.
“Of course they have lower profitability but they also fulfil a different purpose in getting younger customers and developing [BMW] in certain markets,” Koerber explained. BMW’s product boss confirmed they are still part of the strategy, adding, “It’s good that we have two brands in the segment, with, of course, Mini playing a big role.”
With rival Mercedes-Benz retiring the A-Class in 2026, BMW sees it as an opportunity. Koerber said that with the A-Class out, an electric 1 series could take market share.
The Electric 1 series is expected to launch in 2027, followed by the i2 in 2028. Although they will be sold alongside the gas models, the 1 and 2 series EVs are expected to ride on BMW’s Neue Klasse platform.
With rival Mercedes-Benz retiring the A-Class in 2026, BMW sees it as an opportunity. Koerber said that with the A-Class out, an electric 1 series could take market share. The Electric 1 series is expected to launch in 2027, followed by the i2 in 2028. Although they will be sold alongside the gas models, the 1 and 2 series EVs are expected to ride on BMW’s Neue Klasse platform.
BMW revealed the Neue Klasse platform last September, a preview of the brand’s high-tech, efficient future. The Neue Klasse sedan and X concepts showcase future BMW EVs. BMW’s “New Class” EVs will feature “30% more range, 30% faster charging, and a 25% efficiency improvement.”
BMW is on track to launch its first Neue Klasse model, the sedan, in 2025. It will be followed by the SUV.
Article Source: BMW 1 series going electric as an affordable EV for young buyers (electrek.co)
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